I spent a very pleasant evening with the principals of this company. We discussed the most pressing issues that face their customers when selling and marketing various drugs. Some of the issues are process optimizations, some are obtaining the needed information from Doctors and patients to better target marketing budgets and some are leveraging the professional communities and trust hierarchies medical professionals form between themselves.
After about an hour of introduction we started a two hour brainstorming session were we all actively participated coming up with crazy ideas and developing the ones that may merit further investigation.
We ended up the evening with a couple of what seemed like very promising new strategies and information sources that they seemed eager to further investigate.
