Roy Daya - Extreme Creativity On Demand

August 21, 2009

An International Communication Company

Filed under: Case Studies — Tags: — Roy Daya @ 05:40

I signed so many non-disclosure documents with these guys that I am not sure if I can disclose even my own name :)

What a great place!

Lots of fun… Business Strategy, Algorithms, Technology…

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International Food and Beverage Company

Filed under: Case Studies — Tags: , — Roy Daya @ 05:30

I met with an executive of the company who I knew through my business network after sitting on my own and coming up with what I thought was a few very interesting ideas they might want to commercially explore.

We sat for an hour, drunk coffee and I went through 44 ideas I had to improve current products, new product extensions and new product concepts.

The feedback was that some of them are indeed interesting.

I do this from time to time… crash into someone’s office, read out a list of ideas and run out :)

Lots of fun, a great guy.

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May 21, 2009

Intel Related Projects

Filed under: Case Studies — Tags: , — Roy Daya @ 13:26

I advised a consulting company in Atlanta on how to create the needed software models to enhance the partner certification process management for Intel.

The assignment took more than a week and included building the needed software models, reports and data integration.

A few months later I advised directly to Intel in Israel on automating support tickets handling and support ticket analytics. The assignment was a full day with several follow-up discussions afterwards.

The DigitalClay platform (http://www.Digital-clay.com) was used to accomplish all above tasks.

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VMware Lead Management

Filed under: Case Studies — Tags: , — Roy Daya @ 13:18

I advised a consulting company in Atlanta on how to create the needed software models to automate lead management and distribution to a hierarchy of partners for VMware.

The resulting models gave a central management dashboard as well as a partner self-serve component for managing assigned leads.

The assignment took more than a week and included building the needed software models, reports and data integration.

The DigitalClay platform (http://www.Digital-clay.com) was used to accomplish all above tasks.

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Hp and Microsoft Alliance Sales

Filed under: Case Studies — Tags: , , — Roy Daya @ 13:15

I advised a consulting company in Atlanta on how to integrate alliance sales and marketing information for HP and Microsoft and create a unified view.

The resulting models analyzed and reported on the unified data as well as presented a transformed view for each partner of the alliance according to their own scales, stages, vocabulary etc.

The assignment took more than a week and included building the needed software models, reports and data integration.

The DigitalClay platform (http://www.Digital-clay.com) was used to accomplish all above tasks.

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Cisco Market Research Integration

Filed under: Case Studies — Tags: , — Roy Daya @ 13:12

I advised a consulting company in Atlanta on how to integrate market research data with enterprise CRM solutions and provide the needed analytics and reporting. The results were presented to Cisco teams in several international branches.

The assignment took more than a week and included building the needed software models, user experience and data integration.

The DigitalClay platform (http://www.Digital-clay.com) was used to accomplish all above tasks.

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Coca Cola Sales and Market Research Analytics

Filed under: Case Studies — Tags: , — Roy Daya @ 13:09

I advised a consulting company in Atlanta on how to perform advanced analytics on sales and market research information for Coca-Cola.

The assignment took a few weeks and included building the needed software models for the needed transformations and analysis as well as custom reports.

The DigitalClay platform (http://www.Digital-clay.com) was used to accomplish all above tasks.

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May 9, 2009

Medical Barometer Software Venture

Filed under: Case Studies — Tags: , — Roy Daya @ 07:23

I am currently involved with an exciting new startup that is creating a special Medical Barometer on top of existing Patient File management systems.

The venture is using the DigitalClay application engine to shave years of the development cycle and enjoy a fast time to market. Most of the time is spent currently on specific product definition and business development.

My relevant experience for this venture is my experience with enterprise information integration for assembling data from several complex systems and with no cooperation from the relevant software vendors.

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May 5, 2009

Biometric System Venture

Filed under: Case Studies — Tags: , — Roy Daya @ 17:49

I was called to sit with a CEO of a new Biometric System venture and review their current business model.

I reviewed the business model and convinced him that the projected costs are under estimated and that customer acquisition will probably be harder than expected in his models.

What followed was a two hour brainstorming looking for alternative business models and solutions that use their focus areas but with innovative approaches that will focus on one of these strategies:

- Bring in larger and more profitable projects that will have a higher profit margin.
- Create a number of cheap and cool products that can be sold with minimal human interaction by investing in online marketing.

We ended up having several very good ideas that each of them could make a good business case.

He will further analyze these new options and consult with his team and they will decide how to proceed.

It was lots of fun. It’s a cool industry and he is a great guy.

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Merck

Filed under: Case Studies — Tags: , — Roy Daya @ 10:15

I consulted to Merck on many occasions in the last two years with very good results.

The sessions where around the use of the DigitalClay platform as a tool to create various solutions that are fast to implement, fully customized and more affordable than any other solution considered.

We discussed and implemented together about 40 solutions that range from G&A,  HR, Finance to IT and Marketing. We also created an innovative clinical trials and research management system and several prototypes for systems that might be put into use in the near future.

Projects I consulted on won internal Merck awards for innovation and process optimizations.

I am still working with Merck and loving it.

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