Roy Daya - Extreme Creativity On Demand

February 4, 2010

Movie merchandising taken to a new level

Filed under: Ideas — Tags: , — Roy Daya @ 14:03

The idea is to embed a chip in movie related toys such as action figures, stuffed toys etc to allow them to listen to queues from the movie playing in the background and identify specific movie queues.

These toys can interact with the movie running in the background by whispering additional texts, adding sound effects such as laughter or screaming, moving in synch with the movie or interacting with other toys in a special Karaoke like DVD mode that has the movie without the voices and it is generated by the available toys

This idea was shelved because I found a few related patents that made me realize that although creative it is not original…

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