Roy Daya

August 21, 2009

International Food and Beverage Company

Filed under: Case Studies — Tags: , — Roy Daya @ 05:30

I met with an executive of the company who I knew through my business network after sitting on my own and coming up with what I thought was a few very interesting ideas they might want to commercially explore.

We sat for an hour, drunk coffee and I went through 44 ideas I had to improve current products, new product extensions and new product concepts.

The feedback was that some of them are indeed interesting.

I do this from time to time… crash into someone’s office, read out a list of ideas and run out :)

Lots of fun, a great guy.

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